BBC Global News Inks Native Ads Partnership With TripleLift

Media firm has already seen a boost in viewability with new programmatic solution

bbc news and triplelift logos
BBC Global News will now have native advertising.

BBC Global News has signed an exclusive deal with ad-tech firm TripleLift to serve native advertising to its U.S. and Canadian audiences. 

@rwinicov rachel.winicov@adweek.com Rachel Winicov is a freelance writer for Adweek focusing on digital media, ad tech and social media.