BBC Global News has signed an exclusive deal with ad-tech firm TripleLift to serve native advertising to its U.S. and Canadian audiences.
It’s the first programmatic deal for the British public news service, which was founded in 1922 as a radio broadcaster. Previously, space inside digital stories was used for internal promotion. BBC Global News has used sticky ads, glued to the masthead, that remained fixed on screen.
TripleLift’s technology offers a boost for the BBC and other publishers struggling to capture meaningful ad revenue during the Covid-19 pandemic.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in