Aviation Gin’s Full Frontal Nudity; Marvel’s Superpowered Marketing Strategy: Friday's First Things First

Plus, what’s a ‘director of empathy’?

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Ryan Reynolds’ Aviation Gin Launches OnlyGins.com With a Naked Bottle

Aviation Gin let it all hang out yesterday with the launch of OnlyGins.com, a play on the sex worker-dominated platform OnlyFans. The brand tweeted the URL (which redirects to the Aviation website) with a photo of a—gasp—unlabeled bottle of its gin by photographer Wyatt Kane, setting Twitter astir about the implied seductiveness of the messaging.

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