Aviation Gin’s Full Frontal Nudity; Marvel’s Superpowered Marketing Strategy: Friday’s First Things First

Plus, what’s a ‘director of empathy’?

aviation gin bottle
The stunt is a play on OnlyFans.com, a content subscription platform for independent creators. Wyatt Kane - Aviation Gin bottle

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

@JessZafarris jessica.zafarris@adweek.com Jess Zafarris is an audience engagement editor at Adweek.
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