Aviation Gin’s Full Frontal Nudity; Marvel’s Superpowered Marketing Strategy: Friday’s First Things First

Plus, what’s a ‘director of empathy’?

aviation gin bottle
The stunt is a play on OnlyFans.com, a content subscription platform for independent creators. Wyatt Kane - Aviation Gin bottle

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@JessZafarris jessica.zafarris@adweek.com Jess Zafarris is an audience engagement editor at Adweek.