Ad Tech

AT&T's Xandr Prepares to Buy Clypd

Trade deal comes amid speculation over parent companies' ad tech strategies

a hand holding money with the xandr and clypd logos
AT&T's Xandr is poised to purchase Clypd, an ad-tech outfit that RTL has significant investments in.Getty Images, Xandr, Clypd
By Ronan Shields

October 17, 2019

A little more than a year after closing its purchase of AppNexus, AT&T is on the hunt again for more ad tech. This time, it is doubling down on television with the intended acquisition of Clypd, a company with significant investment from RTL, Europe’s largest broadcaster.

Ronan Shields

Ronan Shields is Adweek's programmatic editor.

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