Ad Tech

AT&T's Xandr Monetize Is Ad Tech for the Open Internet

Telco’s media specialist arm leverages AppNexus attributes

Xandr logo on top of an image of a family watching tv
The new tool set has a particular emphasis on helping media owners monetize OTT inventory. Xandr
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By Ronan Shields

September 5, 2019

AT&T has unveiled Xandr Monetize, a suite of ad-tech tools it procured in its $1.6 billion purchase of AppNexus, a company that was arguably the poster child for independent ad tech.

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Ronan Shields

Ronan Shields is Adweek's programmatic editor.

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