AT&T Unveils Xandr, Its Newly Rebranded Ad-Tech Unit

Telco also announces collaborations with Altice and Frontier Communications


AT&T today announced the rebrand of its AdCo unit, unveiling Xandr at its inaugural Relevance Conference in Santa Barbara, Calif.

Xandr will house all of the telco’s data-led offerings, including its pre-existing advanced TV service AT&T AdWorks, its analytics business ATT.net and the recently acquired ad-tech unit AppNexus.

Advertising and Analytics head Brian Lesser, who joined AT&T a little over 12 months ago from GroupM North America, said the decision to name the company Xandr was inspired by its founder Alexander Graham Bell and was indicative of its purpose to “solve new challenges for the future of advertising.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in