Microsoft will acquire AT&T’s ad-tech business, Xandr, subject to regulatory reviews, bolstering the tech firm’s connected TV advertising capabilities. Financial details weren’t released.
Top line
Xandr operates a full ad-tech stack, including both demand- and sell-side platforms, plus its ad server, as well as other features.
This tech complements Microsoft’s advertising offering and aims to “accelerate delivery of digital advertising and retail media solutions for the open web,” according to the announcement, by combining Microsoft’s audience intelligence, technology and global advertising customer base with Xandr’s scaled, data-driven platform.
“With Xandr’s talent and technology, Microsoft can accelerate the delivery of its digital advertising and retail media solutions, shaping tomorrow’s digital ad marketplace into one that respects consumer-privacy preferences, understands publishers’ relationships with consumers and helps advertisers meet their goals,“ said Mikhail Parakhin, president of web experiences at Microsoft.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in