AT&T, one of the largest buyers of display ad inventory in the U.S., has announced it will consolidate its programmatic ad buys on the open web to the AppNexus demand-side platform as well as its AppNexus Programmable Platform, or APP.
Essentially, that means AT&T is now exclusively using its own ad tech for media buys on the open web, when it previously worked with up to three different partners. The telco, which paid a reported $1.6
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