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Twitter’s sale of its MoPub mobile monetization platform to mobile application developer and technology platform AppLovin, originally revealed last October, officially closed Monday.
The tab for the transaction was $1.05 billion in cash, and the MoPub platform—including advanced bidding, MoPub Marketplace and network mediation—will sunset March 31, with the MoPub dashboard and reporting available through April 8.
AppLovin will assist clients looking to migrate to the AppLovin MAX platform.
Twitter general manager of revenue products Bruce Falck said in a statement, “With the sale of MoPub completed, we continue to concentrate our efforts on enhancing ads across our platform.