Mobile advertising and gaming outfit AppLovin is buying measurement provider Adjust in a deal that is reportedly close to $1 billion, and it’s a move that comes as Apple’s pending privacy updates will complicate the space.
The purchase was confirmed on Wednesday in a statement and amounts to AppLovin’s fifth acquisition in seven years with the latest deal landing just months after it paid $500 million for Machine Zone, the gaming studio behind Game of War.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in