AppLovin Buys Measurement Provider Adjust as Apple’s Privacy Lockdown Looms

Billion-dollar deal comes as iOS 14 updates are set to complicate mobile measurement

Sources have indicated the deal could be valued at close to $1 billion. AppLovin, Adjust, Apple

Mobile advertising and gaming outfit AppLovin is buying measurement provider Adjust in a deal that is reportedly close to $1 billion, and it’s a move that comes as Apple’s pending privacy updates will complicate the space.

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
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