Mobile advertising and gaming outfit AppLovin is buying measurement provider Adjust in a deal that is reportedly close to $1 billion, and it’s a move that comes as Apple’s pending privacy updates will complicate the space.
AppLovin Buys Measurement Provider Adjust as Apple’s Privacy Lockdown Looms
Billion-dollar deal comes as iOS 14 updates are set to complicate mobile measurement
Sources have indicated the deal could be valued at close to $1 billion.
AppLovin, Adjust, Apple
