As advertisers grapple with the looming death of the cookie, marking the end of an era of easily trackable data for marketers, Apple continues to highlight the ways in which it’s already helping consumers guard their privacy.
The brand’s newest spot, “Tracked,” highlights the iPhone’s App Tracking Transparency tool, which lets you opt out of letting app creators keep tabs on your interactions elsewhere online.
In the spot, from longtime agency TBWA\Media Arts Lab, a man’s coffee run kicks off a spiraling crowd of clingy observers who haunt and monitor his every move for the rest of the day.
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