Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.
Apple reversed course and agreed not to collect its 30% iTunes App Store cut of paid online event transactions via Facebook through the end of this year, paving the way for the social network to enable businesses to keep 100% of their earnings from paid online events from now through Dec. 31.
Apple’s exception does not apply to Facebook Gaming creators.
The social network introduced the option in August for page administrators of pages for businesses, creators, educators and media publishers to create online events, set prices for “attending,” promote those events, collect payments and host the events.
Facebook said at the time that it would not collect any fees from paid online events through at least August 2021.
Apple
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in