Apple Grants Temporary Reprieve on 30% Fee to SMBs Running Facebook Paid Online Events

The exemption runs through Dec. 31 but does not include gaming creators

The payment flow for Facebook paid online events on iOS (left) and Android (right) Facebook

Apple reversed course and agreed not to collect its 30% iTunes App Store cut of paid online event transactions via Facebook through the end of this year, paving the way for the social network to enable businesses to keep 100% of their earnings from paid online events from now through Dec. 31. David Cohen is editor of Adweek's Social Pro Daily.