Apple recently updated its Search Ads Campaign Management API, suggesting it’s opening up ad inventory in other owned-and-operated search channels outside of the App Store.
Advertisers have solely relied on Apple’s Search Ads API to launch campaigns in the App Store. But now, Apple has added two new parameters to the API, likely meaning advertisers will have to specify the end location for their campaigns.
Before, an advertiser’s only option to run search ads was in the App Store; now it seems they’re are about to have more choices.
“The only assumption you can make is that Apple is going to allow ads in other search inventory,” said one source, who declined to be named citing contractual obligations.
Apple
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in