Apple Could Soon Start Running Search Ads Outside of the App Store

Updates to an API suggest expansion into apps like Maps and News

safari browser on a mobile phone
Apple's extended search ads business could include Safari. Getty Images

Apple recently updated its Search Ads Campaign Management API, suggesting it’s opening up ad inventory in other owned-and-operated search channels outside of the App Store.

@andrewblustein Andrew Blustein is a programmatic reporter at Adweek.