Apple Clamps Down on IDFA Workarounds

Ad tech aims to stay out of Apple's doghouse


With Apple’s industry-altering software update, iOS 14.5, fast approaching, the tech giant is already clamping down on companies trying to build workarounds to its stringent privacy changes.

Apple has rejected app updates from developers whose apps included a set of digital tools called a software development kit (SDK) from Adjust, according to multiple sources. Apple red-flagged the SDK, because it apparently collected user data to create a unique identifier, essentially circumventing Apple’s privacy protocols and violating the company’s terms for app developers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in