Programmatic

Apple Announces More Privacy Measures Aimed at Ad Tech

New features showcased at WWDC target in-app and email marketing

This comes less than two months after Apple introduced its App Tracking Transparency (ATT) framework.Bloomberg/Getty Images
By Andrew Blustein

June 7, 2021

Apple isn’t finished messing with the ad-tech industry. During its Worldwide Developers Conference (WWDC) today, the tech giant announced its latest round of privacy features that will debut later this year as part of its iOS 15 software update.

Andrew Blustein

Andrew Blustein is a programmatic reporter at Adweek.

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