Ad Tech

App-ads.txt Rolls Out to Fight Mobile Ad Fraud, but Will Brands and Publishers Embrace It?

The initiative was released Wednesday evening

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By Shoshana Wodinsky

March 15, 2019

Ads.txt is finally ready to hit mobile apps.

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Headshot of Shoshana Wodinsky

Shoshana Wodinsky

Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.

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