Programmatic

Anzu and Cheq Roll Out Improved Viewability Metrics for In-Game Ads

New service is available for Xbox, PlayStation and PC

3D game driving a car down a street with burger billboard on the left and sign on the right that reads Your Ad Here
The services will be available for ads in games across PlayStation, Xbox and PC.Cheq
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By Shoshana Wodinsky

The in-game sale-side platform (SSP) Anzu is partnering with the cybersecurity pros at Cheq to offer the first ever ad verification service tailored specifically for three-dimensional in-game environments. The service, which is available for console games across a variety of platforms, including Xbox and PlayStation, will be piloted by Turner via its ELeague Esports offering.

Through programmatic buying within console games, “these ads were far from ‘pixel-perfect,'” said Daniel Avital, Cheq’s chief strategy officer. “Ads would render poorly or just look bad, so nobody wanted to touch it.

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Headshot of Shoshana Wodinsky

Shoshana Wodinsky

Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.

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