Anyone Can Buy Ads Programmatically. That Presents Risks in a Post-Roe World

Ad-tech firms don't always gatekeep who can access sensitive personal data

Data leakage is under even more scrutiny following the Supreme Court’s decision to overturn the landmark decision that allowed women control over their reproductive rights.

And while the tech industry has been focused in recent years on more data privacy solutions, there are fewer restrictions on who gets access to this data in the first place.

Adweek reached out to the biggest ad-tech firms about what policies they had to restrict their customer base, to ultimately better protect user privacy.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in