Telcos are increasingly turning their sights on the rapidly consolidating ad-tech sector, with a mutual wariness of players such as Amazon, Facebook and Google being the common thread connecting potential buyers and sellers.
The dynamic is arguably exemplified by Amobee’s $100 million-plus purchase of Videology, following the latter’s earlier chapter 11 filing. The deal closed today, crowning the Singtel-backed outfit’s near-$800 million purchase spree dating back to June 2014, in which it has scooped up demand-side platform Turn ($310 million), plus video ad outfit Adconion ($235 million) and mobile specialist Kontera ($150 million).
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