Amazon Poised to Take More Share of the Competitive Clean Room Market

Amazon's clean room solution promises ways to prevent potential data leakage


Amazon Web Services, the tech giant’s cloud storage unit, is launching its own clean room technology next year, the company recently announced.

In doing so, Amazon, which already runs a huge retail media business, demand-side platform and streaming services, is expanding its footprint into another part of the advertising industry, and one that is still fairly nascent: privacy-safe ad tech.

Data clean rooms let advertisers and publishers join their data and find overlap without leakage.

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