Ad Tech

Amazon Opens Twitch's Ad Inventory to Programmatic Buyers

The streaming network is now part of Amazon Advertising

Twitch inventory has been opened up to Amazon Advertising customers.Source: twitch
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By Ronan Shields

September 11, 2020

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Twitch inventory is now available on the Amazon Advertising platform, meaning media buyers will be able to purchase ads programmatically on the esports streaming site.

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Ronan Shields

Ronan Shields is Adweek's programmatic editor.

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