Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.
Twitch inventory is now available on the Amazon Advertising platform, meaning media buyers will be able to purchase ads programmatically on the esports streaming site.
Previously, advertisers had to undergo a more manual process of purchasing ads on the streaming site, which attracts an average of 17.5 million daily viewers, but earlier this week it was announced that Twitch audiences are available for inclusion in Amazon Advertising campaigns and that DSP inventory access will be available soon.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in