Amazon Marketing Cloud Enters Advanced Beta Testing

New rollout geared toward household brands steps up the competition with rival advertising giants

Amazon Marketing Cloud has entered a new phase in an effort to boost its appeal with advertisers from household brand names.

The ecommerce giant’s nascent platform, dubbed AMC, is now available to even more brands, buying agencies and relevant tech vendors across North America, Europe and parts of Asia.

AMC aims to better help marketers accurately measure how their ads perform across different channels, including how they impact awareness, lift, preference and, ultimately, whether or not they lead to sales.

Data cleanroom

The AMC offering allows marketers to perform such analysis by uploading their own first-party datasets to the marketing cloud via what is popularly known as a data cleanroom that anonymizes all customer information.



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