Amazon Marketing Cloud Enters Advanced Beta Testing

New rollout geared toward household brands steps up the competition with rival advertising giants

Amazon sees new opportunities in the accelerated pace of online shopping. Source: Amazon, Getty Images

Amazon Marketing Cloud has entered a new phase in an effort to boost its appeal with advertisers from household brand names.

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
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