Amazon continues to be the demand-side platform (DSP) of choice among advertisers, while the Trade Desk bumped Google to the No. 3 spot in research firm Advertiser Perceptions’ latest Programmatic Intelligence Report.
Nearly half—46%—of the advertising professionals interviewed said they have used Amazon Advertising in the past 12 months. That’s down slightly from 48% in Advertising Perceptions’ last report, but still gives Amazon the lead among DSPs.
The Trade Desk was the second-most popular DSP overall with 38%, followed by Google with 33%.