Amazon Is Still the DSP of Choice Among Marketers While Google Loses Ground

Advertiser Perceptions' latest DSP rankings are out

Computer screen with amazon check mark logo, text bubbles, playback button, and ipad
More advertisers love Amazon than any other DSP, according to a new report. Amazon

Amazon continues to be the demand-side platform (DSP) of choice among advertisers, while the Trade Desk bumped Google to the No. 3 spot in research firm Advertiser Perceptions’ latest Programmatic Intelligence Report.

@lisalacy Lisa Lacy is Adweek's Commerce Editor.