Over the past few months, marketers seem to be constantly “pausing” and “pivoting,” first with the onset of the pandemic and the realities of quarantine, and more recently in response to the Black Lives Matter protests that have dominated national discourse.
At the delayed 2020 Digital Content NewFronts, now a virtual five-day event, Eric John, deputy director of the video center at IAB, led a panel discussion about the state of the video advertising ecosystem and how two agency leads are talking their clients through dramatic shifts in how people are using technology and responding to the world around them.
Mike Law, president of Amplifi US, the media investment and innovation arm of Dentsu Aegis Network, said the first major shift was in March when the pandemic first started to spread in the U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in