With Google Chrome’s 2022 deadline to block third-party cookies looming and government regulations in some states and countries tightening, marketers have to make tough decisions right now that will either set them up for success or failure in the cookieless world. Adweek’s editors created this guide to help readers in four major industries—ad tech, publishing, media buying and brand marketing—navigate privacy changes. Our expert journalists are sharing what they’ve learned from speaking with dozens of sources and covering the twists and turns of one of the biggest ad stories of the decade.
In this special report, you’ll find out about the unique challenges for each business type, implications of privacy changes, who is fighting for survival and what it will take to win.
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