Programmatic advertising is no longer a niche segment of the digital market, as four out of five U.S. online display ads are now delivered using ad tech, with the market forecast to top $47.3 billion this year. And by 2020 this will increase to $69 billion.
Advertisers Look for Better Transparency Through Private Programmatic Deals
EMarketer report predicts private marketplace and programmatic direct deals will make up the majority of trading by 2020
