What Advertisers Need to Know About the Google Antitrust Lawsuit

The DOJ is focusing on search ads, but there may be more to come

google search bar that says antitrust in the bar
The DOJ hit Google with a long-awaited antitrust lawsuit Tuesday. Trent Joaquin/Google

Despite previous speculation about how the government could dismantle Google’s dominance in the digital advertising marketplace, the Justice Department’s lawsuit, which it filed Tuesday along with 11 Republican state attorneys general, focuses on Google’s ads business on a limited basis.

@ScottNover scott.nover@adweek.com Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.