Ads.Txt Could Save Ad Tech—If It Wasn't So Convoluted

Though IAB-driven initiative was created to increase transparency, experts say it's doing anything but

Media and tech leaders from the New York Times, NBCUniversal and more will discuss digital advertising trends at NexTech, Dec. 6–7, in NYC. Register now to save 40%.

Any internet user, regardless of ad-tech savvy, can use ads.txt to see which ad networks are keeping the lights on for publishers across the internet—and that includes some of the most controversial corners. Breitbart’s file, for example, reveals a slew of ad-tech companies (including a few industry bigwigs, like AppNexus) vying to emblazon themselves across the site, despite those same companies vehemently

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