Any internet user, regardless of ad-tech savvy, can use ads.txt to see which ad networks are keeping the lights on for publishers across the internet—and that includes some of the most controversial corners. Breitbart’s file, for example, reveals a slew of ad-tech companies (including a few industry bigwigs, like AppNexus) vying to emblazon themselves across the site, despite those same companies vehemently blacklisting these same publishers in the past.
This isn’t a case of ad-tech companies being two-faced, but rather of an ads.txt
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