AdRoll Group Rebrands as NextRoll, Promising Deeper Dives Into Data

New focus extends far beyond advertising, according to CEO

nextroll adroll rebrand logo
It's a move to keep up with the slew of in-housing among ad tech-savvy brands. NextRoll

The ad-retargeting outfit AdRoll Group has rebranded as NextRoll, a tweak CEO Toby Gabriner said better encapsulates its new focus on marketing technology and data.

@swodinsky Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.