AdRoll Group Rebrands as NextRoll, Promising Deeper Dives Into Data

New focus extends far beyond advertising, according to CEO


The ad-retargeting outfit AdRoll Group has rebranded as NextRoll, a tweak CEO Toby Gabriner said better encapsulates its new focus on marketing technology and data.

To go with the name change, announced today, the company also revealed a new software-as-a-service offering that will allow more companies to bring NextRoll’s first-, second- and third-party data assets under their own roofs.

“Over the last number of years we’ve been evolving the company quite a bit, both in helping companies understand their prospective customers and helping them activate those audiences,” Gabriner said.

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