Adobe's New Virtual Analyst Will Help Marketers Find 'Lottery Tickets' in Their Data

The software giant is applying AI to data mining

Adobe is introducing a new robot assistant to its marketing clients.

The software giant rolled out a virtual analyst system today designed to help marketers make sense of the constant deluge of data that they receive from brand websites, apps and other digital platforms. Announced on the heels of the company’s $4.75 billion acquisition of software marketing firm Marketo last week, the release represents another step in Adobe’s growing bid to compete with Salesforce Marketing Cloud.

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