Ad Tech

Adobe and Yahoo Strike Identity Pact

Adobe Experience Platform customers will have access to Yahoo's ConnectID to hone marketing

Brands like Yahoo, AOL, and TechCrunch enable the content-owner to reach nearly 900 million global monthly users. Adobe, Yahoo
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By Ronan Shields

September 15, 2021

Adobe and Yahoo, a pairing that spent big on ad tech in the mid-2010s, have announced a tie-up they hope will further their tenure on marketers’ media plans as third-party data is phased out of the industry.

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Ronan Shields

Ronan Shields is Adweek's programmatic editor.

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