Adobe Advertising Cloud Exec Who Brokered the TubeMogul Deal Is Leaving the Company

Brett Wilson is exiting two years after $540 million takeover

Adobe Advertising Cloud vp Brett Wilson will exit the company next month just two years after he brokered a $540 million deal to acquire ad-tech outfit TubeMogul.

Wilson has not spoken publicly of his next planned career move, although earlier this year online streaming service Tubi announced he was joining its board of directors. An Adobe spokesperson confirmed the planned exit, which the company initially announced via an internal communique late last week.

Wilson founded TubeMogul, a video-focused demand-side platform, in 2007 and steered it to a July 2014 initial public offering prior to joining the ranks of Adobe in a deal first revealed in November 2016.

Keith Eadie, Adobe Advertising Cloud svp, has been serving as the effective leader of the software giant’s ad-tech business since February this year with Wilson’s exit coming at a time when Adobe seeks to assert itself in the ad-tech sector.

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