Ad Tech

AdLedger Consortium Is Building a Tool to Protect Bidstream Data

Lawmakers have been calling for investigations into ad-tech practices

AdLedger was founded in January 2018 by IBM, Tegna and MadHive Getty Images

By Andrew Blustein

August 27, 2020

Digital advertising consortium AdLedger has a new open standard it hopes will solve some of programmatic’s ills.

Andrew Blustein
@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
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