Adara Halts Media Buying for Travel Clients as the Sector Slashes Spend

Lockdowns amid the coronavirus pandemic have accelerated the ad-tech outfit’s pivot

As the coronavirus continues to wreak havoc on the global economy, the travel industry—from airlines to hotels—has been hit particularly hard since people are self-isolating.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...