Adara Halts Media Buying for Travel Clients as the Sector Slashes Spend

Lockdowns amid the coronavirus pandemic have accelerated the ad-tech outfit’s pivot

As the coronavirus continues to wreak havoc on the global economy, the travel industry—from airlines to hotels—has been hit particularly hard since people are self-isolating.

And the trickle-down effect is now starting to impact ad tech.

The second quarter is typically a peak period for brands in the travel, tourism and hospitality industry as winter turns to spring, but with an estimated 20% of the global population on lockdown, many people aren’t going anywhere this year.

The result is that brands in the travel

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