Ad Tech

Adara Halts Media Buying for Travel Clients as the Sector Slashes Spend

Lockdowns amid the coronavirus pandemic have accelerated the ad-tech outfit’s pivot

The Adara logo next to an illustration of an airplane with the no symbol over it
Travel budgets are not expected to recover quickly. ADARA & Getty Images
Headshot of Ronan Shields Headshot of Sara Jerde
By Ronan Shields & Sara Jerde

April 2, 2020

As the coronavirus continues to wreak havoc on the global economy, the travel industry—from airlines to hotels—has been hit particularly hard since people are self-isolating.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Ronan Shields

Ronan Shields

Ronan Shields is Adweek's programmatic editor.

Headshot of Sara Jerde

Sara Jerde

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

Recommended articles
Related Articles
new york times building
Ad Tech

How The New York Times Is Revising Its Digital Playbookicon-image

By Ronan Shields, Sara Jerde

tremor and unruly logos
Ad Tech

Tremor International to Buy Video Ad Platform Unruly from News Corpicon-image

By Ronan Shields, Sara Jerde

The Outbrain and Taboola logos
Programmatic

Inside the Collapse of Ad Tech’s ‘Once in a Lifetime’ Mergericon-image

By Ronan Shields, Sara Jerde

taboola logo
Publishing

The U.S. Is on Board, but Will Taboola-Outbrain Merger Hold up to Global Scrutiny?icon-image

By Ronan Shields, Sara Jerde

Microlearning
View All

Do You Know How to Reach, Engage and Delight Connected Consumers?

Maximize the Value of First-Party Data for Today and Tomorrow

Mastering the Art and Science of Subscriber Care

Targeting People, Not Profiles

You Might Like

Affiliate Marketing Reimagined

By Awin

For Travel Brands, Customer Loyalty Is Up for Grabs

By Colleen Coulter

TikTok Strategies Your Brand Needs to Master

By Kate Kenner Archibald, CMO, Dash Hudson

The Evolving Conversation on Health and Wellness

By Twitter