Ad Tech’s Data Leakage Problem Begins With Contract Talks

SSPs and DSPs hammer out deal terms that ultimately lead to privacy issues

Illustration of data boxes
Contracts between SSPs and DSPs allow for the kinds of data misuses lawmakers want to stop. Illustration: Dianna McDougall; Source: Getty Images

The mysterious exchange of people’s online information starts with pen and paper.

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@andrewblustein Andrew Blustein is a programmatic reporter at Adweek.