Ad-Tech Players That Offer Nonperishable Services Are Best Suited for This Current Landscape

They’re the companies that offer a product that’s need can persist over time

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The disruption we’ve seen from Covid-19 is unprecedented in both speed and scope. And while governmental and self-imposed social distancing is absolutely necessary, these measures create harsh realities for the majority of industries. In the media world, Covid-19 has perhaps created the greatest imbalance between media consumption, which has skyrocketed, and advertiser spending, which has plummeted.