Ad Tech’s Consolidation Continues as Cadent Acquires 4INFO

Connected TV remains the focus for buyers


The close of 2019 saw a flurry of ad tech merger and acquisition activity, as connected television has become a must-have capability. Just two days into the new year and the deals are still flying as Cadent, the advanced TV solutions provider, has purchased the cross-channel identity solutions provider 4INFO.

The purchase indicates that Cadent is pushing ahead with its go-to-market offering, despite earlier reports that its private equity owners are looking for a buyer as strategic investors circle the lucrative CTV sector.

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