Ad Tech’s Consolidation Continues as Cadent Acquires 4INFO

Connected TV remains the focus for buyers

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Last year, Comcast was reportedly interested in making an offer for Cadent. Cadent

The close of 2019 saw a flurry of ad tech merger and acquisition activity, as connected television has become a must-have capability. Just two days into the new year and the deals are still flying as Cadent, the advanced TV solutions provider, has purchased the cross-channel identity solutions provider 4INFO.

@ronan_shields ronan.shields@adweek.com Ronan Shields is Adweek's programmatic editor.
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