Ad Tech’s Consolidation Continues as Cadent Acquires 4INFO

Connected TV remains the focus for buyers

Cadent logo
Last year, Comcast was reportedly interested in making an offer for Cadent. Cadent

The close of 2019 saw a flurry of ad tech merger and acquisition activity, as connected television has become a must-have capability. Just two days into the new year and the deals are still flying as Cadent, the advanced TV solutions provider, has purchased the cross-channel identity solutions provider 4INFO.

@ronan_shields Ronan Shields is Adweek's programmatic editor.