When the shockwaves of the coronavirus pandemic first hit the ad world, ad-tech firms said they hadn’t yet felt a drastic impact to their businesses.
But a lot can change in just two weeks.
“We’re definitely in a very fluid situation,” said Adam Lowy, chief commercial officer of Telaria. “Each week, each day has been different.”
It’s in these uncertain times, Lowy said, when the art of the sale comes into play. As marketers evaluate their budgets and the work-from-home life upends typical sales protocols, ad-tech companies have to find new