Ad Tech and Privacy Lingo for Navigating a Post-Cookie World

New methodologies are bringing changes to online targeting

closeup of a google chrome logo
Google Chrome is withdrawing its support of third-party cookies in 2022, and the industry is scrambling to prepare. ChefBoyRG

As 2020 draws to a close, even the most casual observer will know the industry’s common currency for targeted advertising—third-party cookies—is on the way out.

This story first appeared in the Dec. 7, 2020, issue of Adweek magazine. Click here to subscribe.
@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
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