Ad Tech Got Serious About Addressable Inventory This Week

New products and audience innovation from Telaria, NCC Media, Innovid and more

Spending on the addressable ad market is expected to hit $3.3 billion by 2020, and recent months have seen ad-tech companies stake their claim in the market with buffets of offerings. With the fall television season kicking off this week, ad-tech firms have debuted some TV-centric rollouts of their own.