Ad Tech

AdProfs Founder: 'Apple and Google Broke the Ecosystem' of Programmatic Advertising

Ratko Vidakovic on ad tech's year of seismic change, and why all is not doomed

Apple and Google both made industry-changing announcements in 2020.Apple, Google; Illustration by Ron Goodman
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By Ronan Shields

December 23, 2020

After a tumultuous year for the ad-tech world, we’re taking a look at what happened and how it’ll affect the industry in 2021 with the help of influential ad-tech consultant Ratko Vidakovic.

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Ronan Shields

Ronan Shields is Adweek's programmatic editor.

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