Ad Fraud Is Down, But Don’t Get Too Comfortable

Bot Baseline report scanned billions of impressions across thousands of sites

As ad tech marches forward, scammers have a harder time gaming the system. Getty Images

When it comes to ad fraud, here’s a little ray of sunshine: It seems to be on the decline.

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@swodinsky shoshana.wodinsky@adweek.com Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.
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