Ad Buyers are Still Figuring Out Their 2021 Budgets

Plus, they have serious questions around identity

How are ad buyers approaching 2021? Sergio Bellotto/Getty Images

Heading into 2020, media and marketing executives were talking about storytelling and brand purpose. But once the calendar flipped, everything changed.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
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