2021 Outlook

Ad Buyers are Still Figuring Out Their 2021 Budgets

Plus, they have serious questions around identity

How are ad buyers approaching 2021? Sergio Bellotto/Getty Images

By Andrew Blustein

December 21, 2020

Heading into 2020, media and marketing executives were talking about storytelling and brand purpose. But once the calendar flipped, everything changed.

Andrew Blustein
@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
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