Ad Tech

Accenture Interactive Confirms It Intends to Purchase Social Media Outfit Adaptly

Consultancy continues buying its way into the industry

Accenture has been in the market for a number of digital media outfitsAccenture Interactive
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By Ronan Shields

December 12, 2018

Amid reports of Accenture’s aspirations in the media business, the consultancy’s digital media arm has confirmed its intention to buy social media outfit Adaptly.

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Ronan Shields

Ronan Shields is Adweek's programmatic editor.

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