A Marketer's Guide to the Key Differences Between the Statewide Privacy Laws

Though the laws have similar themes, it's what differs that defines them

The continuing absence of a federal privacy bill means that the patchwork of statewide privacy laws, spurred by California’s privacy law (CPRA) in 2020, makes it increasingly difficult for nationwide companies to manage compliance on a state-by-state basis.

The CPRA comes with a level of granularity that other states lack where they “leave it to the businesses to get to the details,” said Alysa Hutnik, chair, privacy and information at law firm Kelley Drye and Warren LLP.

“There’s

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