Lack of Revenue Benefits and Access to Data Thwart Media’s Green Progress
At the Green Media Summit, publishers and adtech firms shared roadblocks like a lack of data and adoption thwarting sustainable media initiatives.
Publishers Caught in the Crosshairs of Vendor MFA Tools
Integral Ad Science and DoubleVerify have new tech tools to help brands block MFA (made-for-advertising websites), and publishers worry that they will have no choice but to get caught in [...]
Marketers Find New Ways to Buy Programmatic Ads Without Relying on User Data
Buyers and adtech firms are diving into the bidstream to target campaigns along advanced contextual signals toward quality media and away from audience-focused strategies.
The CMA Is Prepared to Delay Google’s Cookie Deprecation Plans
At an IAB Tech Lab event in New York, the UK regulatory body said it was prepared to delay cookie deprecation's deadline, currently set for the end of this year, [...]
Why Advertisers Claim Meta Owes $7 Billion in Damages
Facebook and Instagram's Potential Reach metric inflates viewership figures by up to 400%, according to a lawsuit.
ID Spoofing Dents Campaign Performance
Basis Technologies found that for campaigns where there was a higher prevalence of deceptive identity practices, conversions were likely to be lower.
What Would a TikTok Ban or Sale Mean for Advertisers?
Brands continue to spend on TikTok despite the House voting to ban it.
Theoretical Physics Prepared Jonathan Roberts for a Career in Ad Tech
The Oxford academic found a stimulating complexity in both worlds.
Google’s Gen AI Search Threatens Publishers With $2B Annual Ad Revenue Loss
Publishers are retooling their SEO strategies, investing in content expertise and diversifying traffic, to combat traffic loss from Google's SGE.
Creator Monet McMichael Is Striking Big Brand Deals and Connecting With Fans
ADWEEK's Digital & Tech Creator of the Year on fostering brand connections and remaining authentic.
Large Brands Are Still Advertising on Made-for-Advertising Websites After Industry Outcry
Hundreds of brands, facilitated by almost every major ad-tech firm, are paying to advertise on spammy websites.
Exclusive: Cookie Deception Sparks Tension Between Buy and Sell Side in IAB Tech Lab
In meetings within the IAB Tech Lab, not previously reported, the buy-side says they've been duped about SSPs solutions for cookieless environments.
In the W3C, the Post-Cookie Conversation Finds Consensus
Browsers have been finding common ground on privacy-centric advertising solutions in the W3C.
OpenAI’s Web Search Product Aims to Challenge Google’s Search Supremacy
The ChatGPT maker is working on a web search product partially powered by Microsoft Bing.
Exclusive: The Trade Desk’s Media-Quality Product, SP500+, Puts Publishers at the Center
The Trade Desk SP500+ makes it easy for buyers to target high-quality publishers.
Some Cookieless Alternatives … Still Use Cookies
While some cookieless solutions still rely on third-party cookies, it gets misleading to buyers when they are ID bridging, using cookies to target in environments where they already do not [...]
