Six months after the merger of Rubicon Project and Telaria spawned the Magnite brand, the ad-tech company is pushing ahead with its marketing efforts, this time by naming its product offerings.
Earlier this week, the ad-tech company began contacting clients and partners informing them that the former Telaria offering is now known as Magnite CTV, while Rubicon Project’s is to be known as Magnite DV+.
“While we are now a unified company, the platforms formerly known as Telaria and Rubicon Project continue to evolve,” reads a note shared with clients that emphasizes the company’s ongoing transformation.
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